Marmot DTC: Digital Campaigns
For the seasonal direct-to-consumer campaigns, I designed responsive digital assets that brought the refreshed brand visuals to life across the web. From PLP banners to paid social assets, each piece was crafted with intentional photography, strategic layouts, and cohesive graphic details to highlight key product stories and categories. The result was a set of campaign assets that captured customers’ attention and encouraged exploration of new products.
Client
My Role
Software Stack
DTC: Design Flow
Documentation (Branding + Seasonal Direction + Design Brief) > Strategy + Wireframes > Digital Deliverables
PLP banners are designed in three formats: desktop, tablet, and mobile, to ensure a seamless responsive experience. Each batch of PLP banners is created for direct-to-consumer campaigns, driving awareness of key information such as new arrivals, hero SKUs, and promotional sales.
Product Landing
Page Banners
A coordinated email campaign created to support the full duration of the promotion. Each email features its own unique photography focus while maintaining a cohesive sale lockup and consistent graphic style.
Email Campaigns
Email Campaigns
A coordinated email campaign created to support the full duration of the promotion. Each email features its own unique photography focus while maintaining a cohesive sale lockup and consistent graphic style.
Paid Social: Instagram Story
Paid Social: Dynamic Product Ad (DPA) Frame
F25 Campaign Concept
Make A Break For It
Common use of the expression, I.E. break free, run away, escape, etc.
Make the time to take a "break" for "it", i.e. going outside, seeing your friends, etc
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Colorful palette—pulled from F25 CMF​
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Bold typography, overlapping the environment​
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Layered copy as a design element​
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Paper + tactile layering elements​
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Scenic photography as layered background elements
Moodboard By: Cayla Fanelli
F25 Moodboard
visual exploration
Personal Iterations
PLP Banner Iterations: Tilted line and offset text create a sense of movement
Final Creative By: Melissa Scotton