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A bit about me:

I'm a Designer based in West Michigan

Hi, I’m Jen.

I am a Product Designer who believes that a brand’s story is told through every interaction, whether that’s a digital interface or a physical product in your hands. My approach is rooted in a genuine curiosity about how people move through the world and a commitment to creating cohesive brand experiences that feel as good as they look.

With a background that spans from UX Research and Product Strategy to Print Production and Branding, I enjoy the challenge of taking complex, "messy" problems and turning them into streamlined, functional systems. Over the years, I’ve had the privilege of partnering with brands like Marmot, Coleman, and Keep Nature Wild to build everything from global enterprise booking pilots to mobile apps that track environmental impact.

To me, great design isn't just about the tools, though you’ll often find me in Figma, Miro, or the Adobe Creative Suite, it’s about the people on the other side of the screen. I’m a firm believer in the power of Full-Cycle Design, meaning I stay deeply involved from the initial user-flows and wireframing to the final production specs.

I’m always looking to connect with teams who value intentionality, collaboration, and a good challenge. If you have a project that needs a mix of strategic thinking and hands-on execution, I’d love to hear from you.

UX/UI

STRATEGY

DESIGNER

OUTDOORSY

A bit about me:

Turning complex, “messy” challenges into cohesive digital systems.

Hi, I’m Jen. Based in West Michigan, I approach Product Design with the belief that a brand’s story is told through every interaction, from digital interfaces to physical products.

My approach combines UX Research and Product Strategy to turn complex problems into functional Design Systems. I’ve partnered with brands like Marmot, Coleman, and Keep Nature Wild to bridge the gap between high-level strategy and final execution.

Whether I'm building an enterprise booking pilot or mobile apps, I focus on Full-Cycle Design, staying involved from initial wireframing to production specs. I’m looking for collaborative teams that value intentionality and results.

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Jen B.

I find a unique joy in organizing 'messy drawers' by bringing the same clarity and order to physical spaces as I do to complex digital systems.

IMG_1035.jpg

I find a unique joy in organizing 'messy drawers' by bringing the same clarity and order to physical spaces as I do to complex digital systems.

Jen B.

What I Can Do for Your Team:

Bring intentionality to design choices by staying dedicated to the details.

Keep our projects and stakeholders aligned by communicating early and often.

Act as a dependable bridge between high-level strategy and final execution.

Explore More Impact

[02]

[Keep Nature Wild]

[03]

[SPARK Business Works]

[06]

Stranger Things Collab (Coming Soon)

[Coleman]

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