Impact Tracker App

Impact Tracker is an early-stage concept designed to make environmental cleanup feel engaging, measurable, and community-driven. This prototype explores how gamification, social accountability, and meaningful progress feedback can motivate people to keep taking action in the real world.

While the current version focuses on establishing a strong foundation for core features and visual language, several rounds of refinement, user testing, and iterations are needed to elevate both functionality and experience. This case study highlights the thinking and potential behind the initial direction.

Client

Keep Nature Wild

My Role

Lead Product Designer

Software Stack

Figma

The Challenge

Initial excitement drives brand ambassadors to take action, though many eventually fall off when progress feels invisible and they lose motivation.

💢 Hard to keep volunteers engaged long-term

💢 Individual efforts feel invisible

💢 Lack of accountability or feedback loops

💢 Impact is tracked through Google Forms

How can we motivate and sustain taking action by making individual contributions feel meaningful, recognized, and connected with their community?

Target Users

We identified three primary personas who share a passion for stewardship but require different levels of coordination and tracking tools.

Community Volunteers

Outdoor Enthusiasts

Schools & Organizations Hosting Cleanups

What They Need

To convert enthusiasm into a long-term habit, users need a low-friction interface that immediately visualizes the significance of their hard work.

Quick Tracking

Visible Progress to Motivate

Community Support

Product Goals

By understanding the pain points of our ambassadors and what keeps them engaged, we crafted focused product goals that support our users' experience.

Make invisible impact tangible

Motivate with rewards and badges

Make tracking fast and fun

Simplify finding local cleanups

Strengthen community and purpose

Cultivate better outdoor stewardship

Wireframes

Early wireframes to define flow, key interactions, and content hierarchy.

THE IMPACT LOOP

Education

Today's Fact

Educates the user with a daily fact that builds awareness about the impact of litter on our environment.

Guidance

Alert Module

Highlights upcoming local and global cleanups to inspire participation.

Guides the user by highlighting nearby areas that need attention, helping users take quick action and support their community.

Motivation

Next Badge

Motivates users by showing progress toward their next achievement.

Inspiration

Featured Event

Updated UI (Work in Progress)

Mockuuups Free iPhone 17 Pro Cosmic Orange Mockup.png

Impact Tracking Features

AI Weight Calculator

💢 Pain point: Users are often unsure of trash weight.

✅ Solution: Users describe what they collected, and AI provides a smart weight estimate they can quickly review and confirm.